“By adding Microformats to your HTML, your website becomes more understandable to various kinds of computers.
- Search engines can make sense of your HTML which allows them to display a better version in their search results.
- Browser extensions can enable your readers to download information to their contacts, calendar, and maps apps.
- Feed readers can be used to subscribe to your website’s feeds (blog posts, bookmarks, checkins, etc).
- You can even use your website (with Microformats) to sign into other websites.”